The name of the company is an indispensable part of its image. The right name helps to find the right customers, helps to take a place in the market and to fend off competitors. The ideal name should be original but not shocking, interesting but not too complicated, easy to remember and easy to pronounce.
But how does a business owner develop an original and appealing name himself? Let’s figure it out together with Turbologo.
Ways to come up with a company name
- Use your first or last name
This is the most obvious and common method. But we must take into account that there are so many stores, beauty salons and hairdressers “Olga”, “Elena”, “Milana” and others like it. If you name the company just a name, it will not stand out from the competition. It is better to use the last name. You can change it slightly – for example, write “Ivanoff” instead of “Ivanov”, or use a shortened version of the name and surname. Many famous people today have used this method – Sir Thomas Lipton, Henry Ford, Korkunov.
Examples: “Tinkoff Bank”; Lipton; Gillette; “Kaspersky Lab”.
- Pay attention to literature and mythology
Naming a company after a mythological hero would be quite appropriate if you associate the company’s activities with it. For example, the name of the god of wine Bacchus can be used in the name of the store selling alcoholic beverages, or factory, which produces wine. And the name of the goddess of hunting Artemis can be applied in the naming of the store of arms.
Examples: “Veles”; “Onegin.
- Reach out to the field of activity
Think about how you can characterize in one word what the firm does. Properly chosen name will cause the right associations and contribute to a quick remembering of the brand among the target audience. For example, a cleaning company could be called “Cleaning”, a ritual agency “The Last Way”, a company that sells used cars – “AutoStock”, a furniture company – “Many Furniture”.
More examples: the Baltic Electric Company; PuzoKarapuza.
- Use a special generator
Do not want to bother and pick up the name of the company yourself? Then you should definitely turn to professionals or use special generators. One such quality tool is offered today by the company Logoturbo. It is the generator Logoturbo helps you quickly and efficiently find an original and not boring name that attracts customers and makes them pay attention to such a company.
- Use abbreviations and acronyms
If the requirements of the law or personal beliefs prevent you to come up with a short and sonorous name or you want to reflect in naming the full essence of the enterprise, come up with a name of a few words. But it will be remembered worse than the short analogies, so you can create a short abbreviation from the long name. This is what many state institutions and management companies do – for example, they write “GTT” instead of “St. George Technological College”.
Examples: MTS – Mobile Telephone Systems; VAZ – Volga Automobile Plant; IKEA – Ingvar Kamprad Elmtaryd Agunnaryd.
- Use alliteration
Think of a name that rhymes or rhythms. It will be easier to remember than simple words or long phrases, and such a “name” can later be successfully used in slogans or poetic advertisements. You can try to reflect in the rhyming name of the essence of the company – for example, call the online store of handmade goods “Hindi-Mindi” or store selling only original products, Top Shop. And you can also use rhymed names of fairy tale characters, for example, “Naf-Naf.
Examples: Coca-Cola; Chupa-Chups; M&M’s.
There are many options to come up with a unique name for the company, but not all of them work equally well in practice, so if you have the slightest doubt about the quality of your naming, you should definitely ask for help. And in this case, there is nothing better than the online generator Turbologo. Here you can find a flawless name for your business, as well as design a logo and find many additional tools – welcome!