Pastry shops are stepping up the game with QR code solutions—from ordering to dining, inventory to the kitchen, and packaging to payment.
Bakeries can increase sales with a QR code generator, encourage a better customer experience, and create a better ordering system.
This digital solution has especially become beneficial during the height of the pandemic, where bakeries barely stay afloat amid restrictions.
Thanks to their versatility, QR codes have become a one-stop-shop solution for bakers because they’re quick and easy to incorporate into offline and online transactions.
Marketing and advertising using technology are also efficient because people have become accustomed to using QR code scanners.
For pastry shops that are looking into using QR codes, here are five creative ideas you can do.
A bakery’s menu is its identity because it shows the range of goods the business sells.
While having a house special that people come back to is essential, continuously innovating and experimenting with new pastries is just as important.
It can be a hassle and costly to keep reprinting a menu when constantly updating food selections, but a menu QR code is an effective solution.
Using dynamic menu QR codes not only opens a chance to update the menu regularly but also for other more creative applications like a video showing the artisanal work of the bakers.
Sharing QR codes on social media, posters, tables, and counters is also easy because shops can simply post them anywhere or place them in convenient areas.
In the food and beverage industry, inventory management can make or break business operations, so utilize the right tools to make it as efficient as possible.
Pastry shops must monitor all their supplies—what needs restocking, the most consumed items, and more.
Inventory using QR codes enables owners and managers to monitor the bakery’s operation in real-time and address any concerns immediately.
This way, business costs can be minimized, saving bakeries from severe losses.
Mobile wallets are becoming increasingly popular worldwide, and even central banks are creating mobile banking apps to enable contactless payments.
Pastry shops can take advantage of this growing popularity by making instant contactless payments on in-store and takeaway orders.
The best part is that incorporating this payment method is extremely easy, as bakeries need to generate a QR code from the mobile wallet or app.
Place these QR codes on the counter or post them online for online orders.
Baked goods can have a short shelf life, so information such as manufacturing date and best-before date is crucial.
For people with allergies, the list of ingredients also comes in handy to prevent a medical emergency.
Placing a QR code on the packaging where customers can find these details is essential, mainly because it involves people’s lives.
Aside from these details, bakeries can show an infographic or video detailing the baking process or share the recipe for the pastry.
In any business, customer feedback is crucial, and pastry shops are no exception.
This keeps the bakeries improving for their customers and may even help them develop new baked goods on their menus.
Instead of putting up a suggestion box, innovate by placing a QR code suggestion sign on the counter, table, or receipts.
Assure customers that their identity also remains anonymous to encourage them to participate in answering the suggestion form.
With QR codes, the possibilities are endless, and only creativity is the limit in its usage to boost sales and create a better customer experience.
QR code technology has helped many businesses in the food and beverage industry grow their business, and your bakery might be the next one!
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